Privacy policy

The controller responsible for data processing is: Vivobase GmbH, Lilienthalweg 13, 72124 Pliezhausen, Germany, info@vivobase.de, Phone: +49 7127 9503180

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data. Your data is processed on the basis of the GDPR and in accordance with § 165 para. 3 TKG (Austria).

1. access data and hosting
You can visit our websites without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is analyzed exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a correct presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
All access data will be deleted no later than seven days after the end of your visit to the site.

2. data processing for contract processing and for establishing contact

2.1 Data processing for contract processing
For the purpose of contract processing (including inquiries about and processing of any existing warranty and service disruption claims as well as any statutory updating obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as in these cases we absolutely need the data to process the contract and we cannot send the order without it. Which data is collected can be seen from the respective input forms. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After completion of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
Merchandise management system
We use merchandise management systems from external service providers to process orders and contracts. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2.2 Customer account
If you have given your consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and storing your data for further future orders on our website. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

2.3 Contacting
As part of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form, live chat tool or email). Mandatory fields are marked as such, as in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. Once your request has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
WhatsApp live chat tool
We use the live chat tool of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“WhatsApp”) for the purpose of customer communication. This serves to safeguard our legitimate interests in effective and improved customer communication pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, which predominate in the context of a balancing of interests. WhatsApp acts on our behalf. The telephone numbers stored by us on our mobile device are automatically processed on Meta Company servers with their headquarters in 1601 Willow Road, Menlo Park, California 94025, USA. Only telephone numbers of customers who have previously contacted us via WhatsApp and have therefore already accepted WhatsApp’s terms of use and privacy policy are stored. Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision USA, Israel, United Kingdom. The adequacy decision for the USA applies as the basis for third country transfers, provided the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Singapore. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these guarantees: Standard data protection clauses of the European Commission.

3. data processing for the purpose of shipping
In order to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
Data transfer to shipping service providers for the purpose of shipping notification
If you have given us your express consent to this during or after your order, we will pass on your e-mail address to the selected shipping service provider in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR so that they can contact you before delivery for the purpose of delivery notification or coordination. Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
DHL Paket GmbHSträßchensweg 1053113 BonnGermany

4. data processing for payment processing
We work with the following partners to process payments in our online store: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing
Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and the optimization of our payment processes
If necessary, we provide our service providers with further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests in our protection against fraud and efficient payment management, which predominate in the context of a balancing of interests.

4.3 Identity and credit check when selecting Klarna payment services
Klarna direct debit, purchase on account via Klarna, Klarna installment purchaseIf you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR that we may transmit the data necessary for the processing of the payment and an identity and credit check to Klarna. In Germany, the credit agencies named in Klarna’s privacy policy may be used for identity and credit checks. Klarna uses the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also withdraw your consent to this use of personal data at any time by contacting Klarna.

4.4 Identity and credit check when selecting purchase on account via PayPal and Ratepay
If you choose the payment method purchase on account (offered via Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter PayPal)), we ask for your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR that we may transmit the data necessary for the processing of the payment and an identity and credit check to Ratepay. In Germany, the credit agencies named in Ratepay’s privacy policy may be used for the identity and credit check. Ratepay uses the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may result in us no longer being able to offer you certain payment options. Additional information on data protection at PayPal can be found here.

4.5 Installment payment option
When selecting the installment payment option and granting the necessary data protection consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, personal data (first name, surname, address, email, telephone number, date of birth, IP address, gender) together with data required for transaction processing (product, invoice amount, due dates, total amount, invoice number, taxes, currency, order date and order time) are transmitted to our partner PayPal (Europe) S. à r.l. et Cie, 22-24 Boulevard Royal, 2449 Luxembourg , Luxembourg for the purpose of processing this payment method. To verify the identity or creditworthiness of the customer, our partner carries out queries and obtains information from publicly accessible databases and credit reference agencies. The providers from whom information and, if applicable, creditworthiness information is obtained on the basis of mathematical-statistical procedures, as well as further details on the processing of your data after transmission to our partner PayPal (Europe) S. à r.l. et Cie, can be found in their privacy policy, which you can find here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full Our partner PayPal (Europe) S. à r.l. et Cie uses the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. You have the option of contacting our partner PayPal (Europe) S. à r.l. et Cie to explain your point of view and contest the decision. The consent to data transfer given during the ordering process can be revoked at any time, even without giving reasons, with effect for the future.

5. advertising by e-mail

5.1 E-mail newsletter with registration, newsletter tracking with separate consent
If you register for our newsletter, we will use the data required for this or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
You can unsubscribe from the newsletter at any time and can either be done by sending a message to the contact option described below or via a link provided for this purpose in the newsletter.
After unsubscribing, we will delete your email address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
If you have also given us your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to analyze our newsletter, we will also analyze your interaction with our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns (“newsletter tracking”). For this analysis, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link the following “newsletter data” in particular: the page from which the page was requested (so-called referrer URL), the date and time of the request, the description of the type of web browser used, the IP address of the requesting computer, the e-mail address, the date and time of registration and confirmation and the one-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID. Unsubscribing from newsletter tracking is possible at any time and can be done either by sending a message to the contact option described or via a link provided for this purpose in the newsletter. The information is stored for as long as you are subscribed to the newsletter.

5.2 Email newsletter without registration and your right to object
If we receive your email address in connection with the sale of a product or service and you have not refused or objected to this or, for customers based in Austria, are entered in the Robinson list (Section 7 para. 2 ECG), we reserve the right to regularly send you (on the basis of § 7 para. 3 UWG for customers based in Germany or on the basis of § 174 para. 4 TKG (Austria) for customers based in Austria) offers for similar products to those already purchased from our range by e-mail. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a promotional approach to our customers in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. As a customer based in Austria, you can easily object to this use of your email address at any time and free of charge by sending a message to the contact option described below or via a link provided for this purpose in the advertising email. As a customer based in Germany, you can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates. After unsubscribing, we will delete your e-mail address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

5.3 Newsletter dispatch
The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: USA. The adequacy decision for the USA applies as the basis for third country transfers, insofar as the respective service provider is certified. Certification is available.

5.4 Sending review requests by email
If you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we will use your email address to request a review of your order via the review system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the evaluation request. Once you have withdrawn your consent, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
The rating requests may also be sent by our service provider Trusted Shops SE Subbelrather Str. 15C, 50823 Cologne (“Trusted Shops”). We receive information on the respective status from Trusted Shops (e.g. whether the review request has been sent and whether it has been received) when review requests are sent. This is done in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR to fulfill our legitimate interest in receiving information about the review invitations in order to make any necessary optimizations based on this and to fulfill the legitimate interest of Trusted Shops in being able to offer this service. We are jointly responsible with Trusted Shops for sending rating requests and for collecting and displaying rating and status information. Within the scope of the joint responsibility existing between us and Trusted Shops, please contact Trusted Shops in case of data protection questions and to assert your rights, whose contact details you can find here. Further information on data protection can be found in the following link here. Irrespective of this, you can also contact us at any time using the contact option described in this privacy policy. If necessary, your request will then be forwarded to the other responsible party for a response.

6. cookies and other technologies

6.1 General information
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. Protection of privacy on end devices When using our online offer, we use absolutely necessary technologies to be able to provide the expressly requested telemedia service. The storage of information in your end device or access to information that is already stored in your end device does not require your consent in this respect.
For functions that are not absolutely necessary, the storage of information in your end device or access to information that is already stored in your end device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you have given will remain in place until you adjust or reset the respective settings on your device.
Any downstream data processing by cookies and other technologies We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR and is carried out in accordance with the legal provisions of § 165 Para. 3 TKG (Austria).
We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.
We may also use technologies that are not listed individually in this privacy policy. Further information on these technologies, including the respective legal basis for data processing, can be found on the Usercentrics platform.
You can access these by clicking on the fingerprint button in the bottom right or left corner of the page.
What types of cookies are used?
Necessary cookies These cookies are necessary to enable the operation of our website. These include, for example, cookies that enable you to log in to the customer area or place something in the shopping cart.
Third-party cookies These cookies from some of our advertising partners help to make the Internet offer and our website more interesting for you. For this reason, cookies from partner companies are also stored on your hard disk when you visit our website. These are temporary cookies that are automatically deleted after the specified time. Cookies from partner companies are usually deleted after a few days or up to 24 months, in some cases even after several years. The cookies of our partner companies do not contain any personal data either. Data is only collected under a user ID pseudonym. This pseudonymous data is not merged with your personal data at any time.
Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to tailor our website and the advertising you see to your interests.
Functional cookies: These cookies are used for certain functionalities of our website, e.g. to suggest a better navigation flow on our website, to show you personalized and relevant information (e.g. “interest-based advertisements”)
Analytical / performance cookies: These cookies enable us to collect anonymized data about the usage behavior of our visitors. This data is then analyzed by us, for example to improve the functionality of the website and to show you interesting offers.
Cookie settings You can find the cookie settings for your browser under the following links Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.
Alternatively, you can click on the fingerprint button in the lower right or left corner of the page. If you do not accept cookies, the functionality of our website may be restricted.

6.2 Use of Usercentrics Consent Management Platform to manage consents
We use the Usercentrics Consent Management Platform (“Usercentrics”) on our website to inform you about the cookies and other technologies we use on our website and to obtain, manage and document any legally required consent to the processing of your personal data by these technologies. This is necessary pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR to fulfill our legal obligation pursuant to Art. 7 para. 1 GDPR to be able to prove your consent to the processing of your personal data to which we are subject. Usercentrics is a service provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the Usersentrics web server stores a so-called server log file, which also contains your anonymized IP address, the date and time of your visit, device and browser information and information about your consent behavior. Your data will be deleted after three years, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision USA. The adequacy decision for the USA applies as the basis for third country transfers, insofar as the respective service provider is certified. Certification is available.

6.3 Information on third country transfer (data transfer to third countries)
We use technologies from service providers on our website whose registered office and/or server locations may be located in third countries outside the EU or the EEA. If there is no adequacy decision by the EU Commission for this country, an adequate level of data protection must be ensured by means of other suitable guarantees. Suitable guarantees in the form of contractually agreed standard contractual clauses of the EU Commission or binding internal data protection regulations (Binding Corporate Rules) are generally possible, but require prior verification by the contracting parties as to whether an adequate level of protection can be guaranteed. According to the case law of the ECJ, it may be necessary to take additional protective measures. We have generally agreed the standard data protection clauses issued by the EU Commission with the technology providers we use who process personal data in a third country. Where possible, we also agree additional guarantees to ensure that sufficient data protection is guaranteed in third countries without an adequacy decision.Notwithstanding this, it may happen that, despite all contractual and technical measures, the level of data protection in the third country does not correspond to that of the EU. In such cases, we will ask you, if necessary, for your consent to transfer your personal data to a third country as part of the cookie consent process in accordance with Art. 49 para. 1 lit. a GDPR. In particular, there is a risk that local authorities in the third country may not have sufficiently limited access rights to your personal data from a European data protection perspective, that we as the data exporter or you as the data subject may not be aware of this and/or that you may not have sufficient legal remedies to prevent this and/or to take action against such access.The following countries in particular are currently among the third countries without an adequacy decision by the EU Commission (sample list):China Russia Taiwan You can find out which third countries we transfer data to in the data protection information for the respective tool and/or service we use for consent management/ Consent Manager Platform (CMP).

7. use of cookies and other technologies
We use the following cookies and other third-party technologies on our website. Unless otherwise stated for the individual technologies, this is done on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can withdraw your consent at any time with effect for the future. Further information on your revocation options can be found in the section “Cookies and other technologies”. Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Google services
We use the following technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google’s privacy policy. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and then deleted immediately before the traffic is forwarded to other Google servers for processing. Data processing is carried out on the basis of an agreement on order processing by Google.
In order to optimize the marketing of our website, we have activated the data sharing settings for “Google products and services”. This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The release of data to Google as part of these data release settings is based on an additional agreement between the responsible parties. We have no influence on the subsequent data processing by Google.
We use the so-called user ID function for the purpose of optimized marketing of our website. With the help of this function, we can assign a unique, permanent ID to your interaction data for one or more sessions on our online presence and thus analyze your user behavior across devices and sessions.
For web analysis, the extension function of Google Analytics Google Signals enables so-called “cross-device tracking”. If your internet-enabled devices are linked to your Google account and you have activated the “personalized advertising” setting in your Google account, Google can create reports on your usage behavior (in particular the cross-device user numbers), even if you change your device. We do not process any personal data in this respect; we only receive statistics generated on the basis of Google Signals.
For web analysis and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services relating to website activity and internet usage.
If you do not give us your consent to the use of Google Analytics in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on your device or read out. The data processing described in the previous paragraphs does not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address) are sent to Google.
Google AdSense
Our website markets space for third-party advertisements via Google AdSense. These ads are displayed to you in various places on this website. The so-called DoubleClick cookie enables the display of interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information as well as information about your use of our website) and the automatic assignment of a pseudonymous UserID, which is used to determine interests based on visits to this and other websites.
Google Ads
For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have activated the “personalized advertising” setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you have reached our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which user profiles are created using pseudonyms.
If you do not give us your consent to the use of Google Ads in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on your device or read out. The data processing described in the previous paragraphs does not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address, page URL, information about ad clicks in URL parameters) are sent to Google. Your IP address is used to derive the IP country.
Google Maps
For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it. We have no influence on this subsequent data processing.
Google Tag Manager
Google Tag Manager allows us to manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). Data processing is carried out on the basis of an agreement on order processing by Google. Various services/technologies can be integrated through the use of the Google Tag Manager. If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation remains in place for all affected tracking tags that are integrated by the Google Tag Manager.
YouTube video plugin
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google only when you play a video.

7.2 Use of Microsoft services
We use the technologies described below from Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (“Microsoft”). Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. Further information about data processing by Microsoft can be found in Microsoft’s privacy policy. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
Microsoft Advertising
For advertising purposes in the Bing, Yahoo and MSN search results and on third-party websites, the so-called Microsoft Advertising Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and by means of a pseudonymous cookie ID and based on the pages you visit.
For website analysis and event tracking, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behavior if you have reached our website via a Microsoft Advertising ad. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms. If your Internet-enabled devices are linked to your Microsoft account and you have not deactivated the “Interest-based advertising” setting in your Microsoft account, Microsoft can create reports on usage behavior (in particular the cross-device user numbers), even if you change your end device, so-called “cross-device tracking”. We do not process personal data in this respect; we only receive statistics generated on the basis of Microsoft UET.

7.3 Use of Facebook services
Use of Facebook Pixel
We use the Facebook Pixel as part of the technologies of Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”) described below. Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms.
For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables your browser to be recognized by means of a pseudonymous cookie ID when you visit other websites. Facebook (by Meta) will merge this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, in particular personalized and group-based advertising. The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Further information about data processing by Facebook can be found in Facebook’s privacy policy (by Meta). Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for third country transfers, insofar as the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these guarantees: standard data protection clauses of the European Commission.

8. integration of the Trusted Shops Trustbadge/other widgets
Trusted Shops widgets are integrated on this website to display the Trusted Shops services (e.g. seal of approval, collected reviews) and to offer Trusted Shops products to buyers after an order.
This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in optimal marketing by enabling secure shopping in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne (“Trusted Shops”), with which we are jointly responsible under data protection law in accordance with Art. 26 GDPR. Within the scope of this data protection information, we inform you below about the essential contents of the contract in accordance with Art. 26 para. 2 GDPR.
Within the scope of the joint responsibility existing between us and Trusted Shops SE, please contact Trusted Shops in case of data protection questions and to assert your rights, preferably using the contact options provided in the data protection information. Irrespective of this, you can always contact the controller of your choice. If necessary, your request will then be forwarded to the other responsible party for a response.

8.1 Data processing when integrating the Trustbadge/other widgets
The Trustbadge is provided by a US CDN provider (Content Delivery Network). An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which can be accessed here for the USA. Service providers used from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information can be found here. If the service providers used are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee.
When the Trustbadge is accessed, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of access, amount of data transferred and the requesting provider (access data) and documents the access. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to your person. The anonymized data is used in particular for statistical purposes and for error analysis.

8.2 Data processing after order completion
If you have given your consent, the Trustbadge accesses the order information stored in your end device (order total, order number, product purchased if applicable) and e-mail address after order completion and your e-mail address is hashed using a cryptological one-way function. The hash value is then transmitted to Trusted Shops with the order information in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. This serves to check whether you are already registered for Trusted Shops services. If this is the case, further processing will be carried out in accordance with the contractual agreement concluded between you and Trusted Shops. If you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will then be given the opportunity to register manually for the use of the services or to complete the protection within the framework of your existing user contract, if applicable.
For this purpose, the Trustbadge accesses the following information stored in the end device you are using after completing your order: Order total, order number and e-mail address. This is necessary so that we can offer you buyer protection. The data will only be transmitted to Trusted Shops if you actively decide to take out buyer protection by clicking on the correspondingly labeled button in the so-called Trustcard. If you decide to use the services, further processing is based on the contractual agreement with Trusted Shops in accordance with Art. 6 para. 1 lit. b GDPR in order to complete your registration for buyer protection and to secure the order and, if necessary, to be able to send you evaluation invitations by e-mail afterwards.
Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 para. 1 lit. f GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA, Great Britain and Israel). An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which can be accessed here for the USA, here for the UK and here for Israel. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information is available here. If the service providers used are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee.

9. social media

9.1 Social buttons from Facebook (by Meta), X (formerly: Twitter), Instagram (by Meta), Pinterest, Whatsapp
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links so that no connection is established with the servers of the respective provider when our website is accessed. If you click on one of the buttons, the website of the respective social network will open in a new window of your browser where you can click on the Like or Share button, for example.

9.2 Our online presence on Facebook (by Meta), X (formerly: Twitter), Instagram (by Meta), YouTube, Pinterest, LinkedIn, Xing
If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presence on the above-mentioned social media, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator as well as a contact option and your rights and settings options for protecting your privacy, please refer to the providers’ data protection notices linked below. If you still need help in this regard, you can contact us.
Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here. Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for third country transfers, insofar as the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these guarantees: standard data protection clauses of the European Commission.
X is an offer of Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland (“X”). The information automatically collected by X about your use of our online presence on X is usually transferred to a server of X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”) The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transmitted to a server of Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA and stored there. Data processing in the context of a visit to an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here. Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for third country transfers, insofar as the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Commission.
Pinterest is a service provided by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc, 505 Brannan St., San Francisco, CA 94107, USA and stored there. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
YouTube is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision USA. The adequacy decision for the USA applies as the basis for third country transfers, insofar as the respective service provider is certified. Certification is available.
Xing is an offer of New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

10. contact options and your rights

10.1 Your rights
As a data subject, you have the following rights: in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein; in accordance with Art. 16 GDPR, the right to request the immediate correction of incorrect or incomplete personal data stored by us; in accordance with Art. 17 GDPR, the right to request the erasure of your personal data stored by us, unless further processing is necessary for exercising the right of freedom of expression and information; for compliance with a legal obligation; for reasons of public interest or for the establishment, exercise or defense of legal claims; in accordance with Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data if you contest the accuracy of the data; the processing is unlawful but you oppose the erasure of the data; we no longer need the data but you require it for the establishment, exercise or defense of legal claims or you have objected to processing pursuant to Art. 21 GDPR; pursuant to Art. 20 GDPR, the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or to request transmission to another controller; pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
Right to object Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation. After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims. This does not apply if the processing is for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

10.2 Contact options
If you have any questions regarding the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly using the contact details in our legal notice.